Frank Gibeau, President of EA Labels, says 100% digital strategy is the companies near future. This means that digital distribution is becoming increasingly relied upon, and if EA starts solely using digital distribution in the future I have a feeling other companies may follow suit. This could be the future of gaming, no more discs or cases, just space on a harddrive.
Gibeau told GamesIndustry International:
“It’s coming, we have a clear line of sight on it and we’re excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we’re doing.”
Apparently Gibeau said this isn’t only about Origin, it will also include Facebook, mobile, and game streaming services.
I’m not sure what to think about this. As a classic gamer I am sad because I like to have to the game in person, to hold the case and see the disc – but as a futurist I am happy that the industry is progressing to a more reliable venue for distributing games and I can see the evolution of gaming happening which is cool. I suppose we will just have to see how things turn out, for all we know this may be another thing that crashes and burns like HD DVD’s.